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ArtisanX/Sükrü Durak

The social innovation hub which is located near to Kayseri Grand Bazaar is a great emphasis on supporting local artisans and strengthening ties between them and the busy market. The center's strategic location ensures easy access to artisans, encouraging cooperation and knowledge sharing between the two institutions. The center actively promotes artisans' wares, brings in potential customers and expands their market reach by establishing market contacts and holding market displays, exhibitions and pop-up events. The collaborative workshops bring together talented merchants in the Grand Bazaar with artisans to provide fundamental knowledge in e-commerce, branding, marketing and product development, giving them the tools they need to succeed in the contemporary market. Offering beautiful venues for artisans to display and sell their products, the centre's private showrooms offer visitors a curated experience highlighting the craftsmanship and cultural history of the artisans. In addition, the center's residential programs provide communal facilities to artisans, promoting a friendly neighborhood and enabling them to network, get feedback and develop their craft. Using digital platforms and e-commerce, the center is expanding the artisan goods market beyond its immediate regions to connect with customers worldwide.The Grand Bazaar collaborates with cultural events, festivals and guided tours to provide immersive experiences that attract tourists and visitors and increase the demand for original works of artisans. The Center empowers local artisans' businesses, preserves the region's cultural heritage, and creates a thriving ecosystem that celebrates and elevates the local artisan community by providing business support services, facilitating networking opportunities, and fostering research and development collaborations.

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